As an architect by profession, I have a quite vivid imagination and can visualize different ideas in my head. Photography enables me to show this images and ideas to the world.
Hello Saso, when did you start taking pictures?
I wouldn’t say there was an exact moment, but there were several events in my life that when looking back now did indicate my calling. For example, when I was a child I would sneak out with my fathers Yashica which had a broken exposure meter and took a few shots. Later, when I was still in high school, I shot hundreds of rolls of slide films on my journeys around the world. However, my first professional photos were taken in 2003 when I started to shoot a sport event to support one of the first alpine skiing dedicated online web pages.
How would you describe yourself?
Very technical and practical, but sometimes, I just want to rush things too much out of excitement.
I love deadlines though. Pressure brings out the best in me.
And I love sports! Especially anything connected with snow or adrenaline. Doing it and taking photos of course.
You are based in Geneva now. How do you like it?
Yes, currently I am based in Geneva. The city itself is very small but beautiful.
I enjoy the lakeside and the surrounding nature. But from a professional photography perspective, I wouldn’t say it is really the best place to be.
The city itself is more of a financial center than an art capital. It is lacking the facilities (diversity of studios, rentals, shops) needed for a top photo production. However, there is one key benefit of Geneva and that is its airport connecting Geneva with all parts of the world. Another advantage is its location and good road connections to basically.
everywhere in Europe. Therefore Milan, Paris and London are just a couple of hours away.
What do you want to capture in your images?
I really want to get inside the clients head and capture everything they imagine, but also give it my personal touch. I love experimenting with lighting.
I want to create “the look” already on the set and use post production just to enhance it. I am really all about
capturing the moment and not “faking” it too much. Probably because I come from the field
of sports photography where there are no retakes and no option to pose and direct the athlete.
Something you’re still learning?
In photography – I am learning every single day. I read tons of articles, magazines about new techniques, tutorials, lighting, equipment, etc.
But what I have to work on the hardest at this stage is marketing myself and networking. That is one thing I would really love to learn not just in theory but also in practice.
What do you find most enjoyable in photography?
It gives me an opportunity to let my imagination loose. As an architect by profession, I have a quite vivid imagination and can visualize different ideas in my head. Photography enables me to show this images and ideas to the world.
First concert you ever went to?
This one is easy. Bon Jovi, 1993 in Budapest and Billy Idol was a guest star. I missed the first day of my freshman year in high school though, but it was well worth it.
Is there anything else you think I need to know?
Yes. There are never enough new clients for me! See I already tried a bit of marketing.